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Home >> Conservation Education >> Evaluation
Evaluation
The
Johannesburg Zoo conducted a survey of Grade 7 students in South Africa to discover their attitudes towards frogs. The survey measured basic frog knowledge and attitudes by asking questions about touching frogs and frogs as pets. This information will be contributed to the
"2008: Year of the Frog" global awareness campaign.
Zoo Atlanta conducted a study measuring the effects of having an interpreter present during training sessions of the Asian small-clawed otters. The findings suggest that public animal training sessions and those training sessions conducted with an interpreter produce more positive zoo experiences, training perceptions and longer visitor exhibit stay times than compared to passive exhibit viewing and interpretation-only sessions.
Informal settings such as museums offer untapped potential for communicating social, cultural and scientific information, correcting misconceptions and improving attitudes and cognitive skills. This article, written by C.G. Screven, offers guidelines on thinking about museums as learning environments.
Exhibit evaluation is a four step process with opportunities at each stage to test the effectiveness of an exhibit messages and interpretive approaches.
This article discusses the use of front-end evaluation as a positive tool to assess your audience needs and knowledge.
Recommended Off-line Reading
Books
Diamond, J. (1999). Practical Evaluation Guide : Tools for Museums and Other Informal Educational Settings (American Association for State and Local History Book Series). Calif: Altamira Press.
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